Google Analytics Event
Definition
A Google Analytics event is a recorded interaction or fact about user activity. In GA4, events are the base unit of measurement.
Why It Exists
Events let analytics model behavior flexibly. Instead of only tracking page views, GA4 can track scrolls, clicks, form submissions, file downloads, and custom product actions.
How It Fits Into The System
Events are sent through a data stream into a Google Analytics property. Sessions and reports are derived from event data.
Important Details
An event can have parameters. For example, a page_view event can include page path, page title, and referrer.
Example
When someone opens /projects/weathr, GA records a page_view event for that URL.