Google Analytics Property
Definition
A Google Analytics property is a measurement space for one product, website, or app. It receives data from one or more data streams.
Why It Exists
It isolates reporting for a product. Without properties, analytics for multiple sites would mix together and become hard to interpret.
How It Fits Into The System
A property belongs to a Google Analytics account. It contains reports built from events, sessions, and users.
Important Details
In GA4, a property is event-based. Page views, clicks, scrolls, and conversions are all events with parameters.
Example
sargonpiraev.com can have its own GA4 property. The site sends page view events into that property through a web data stream.