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Average Position

Definition

Average position is the average ranking position of a URL or site in Google Search results.

Why It Exists

It gives a rough ranking signal for how visible a result is when it appears.

How It Fits Into The System

Average position is interpreted with queries, impressions, clicks, and CTR.

Important Details

It is an average across many searches, devices, countries, and result layouts. Treat it as a directional metric, not a precise rank tracker.

Example

Average position 8.2 means the result often appears around the first page, but some impressions may be much higher or lower.

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